Try the One Week Spruce Up Plan

There is nothing worse than knowing that your website is getting stale and not knowing how to give it new life. It is time to freshen up your content already! You don't always need to throw out the baby with the bathwater, but you can take a few minutes each day to get the job done.

Baby steps.... It's all about baby steps because tackling the whole site can be overwhelming. So take things one at a time.  Every day- gather your team for 15 minutes, decide what is new or old, assign each task to someone and hold him or her accountable for getting the info to you by the end of the day.  

1.    Day One:
New Products or Services- If you have new offerings, you NEED to put them on your site. You are wasting your marketing dollars if your site has old or outdated information. So, if the reverse is true and there are services you no longer provide- get rid of them.  
2.    Day Two:
Updated Staff Directory- Here's another simple step to take. Look through all of the contacts and contact information. If there are new people to include or people to remove, go ahead and make those changes.
3.    Day Three:
Blog Post- When was the last time you posted a new blog post? If you need help getting creative.....why not start with the first two steps to get the ball rolling. What are your new products? Why have you given up the old? Who's new on your team and what value do they bring to your business? You get the idea.
4.    Day Four:
Fresh Images- Do you have a banner at the top of your website that has been there from the start? How about photos or images that you have never changed and quite frankly are outdated? If you are stuck for ideas in this task, you can do a couple of things: call on your graphic designer for new ideas, talk with your staff about what they think would make the site "pop" or that would enhance your message, or even go through the images of your staff- they are dated and you can have some new ones taken.
5.    Day Five:
News- Have you been in the news for anything lately? Have there been any press releases or articles that have been written about a staff member, business event, awards, etc? Perhaps you have an area on your site that includes news. If you do, seek out what has been happening outside of your company and include links to them on your site.

There- in five days you have been able to freshen up the content on your site and hopefully, it was not as painful as you had originally thought. This is so great for bringing in new visitors, for search engines and for team morale. So, schedule in one week to update your website. You will be happy that you did!

For help getting your website contact spruced up or for more blogs about marketing check  out my Contagious Energy website.